UI/UX Design
Mailer Designs, Landing Pages & Home Page UI Across Multiple Clients
Project Details
Overview
A varied body of UI/UX work spanning multiple clients and digital touchpoints. From interactive email campaigns to full landing page and home page designs, each project required balancing strong visual design with clear user journeys and brand alignment.
Work was produced using a combination of Adobe Photoshop, Illustrator, and Figma — with prototypes built directly in Figma to allow for interactive review and client sign-off before final delivery.
Email Campaign — Design 1
Interactive mailer design for client engagement
Campaign Overview
An interactive mailer designed to engage users and guide them toward a clear call-to-action. The layout was structured to lead the eye through a hierarchy of offers and messaging, with careful attention to spacing, typography, and mobile responsiveness.
Email Campaign — Design 2
A second mailer concept within the same design system
Campaign Overview
A second mailer concept developed within the same design system, introducing a fresh visual approach while maintaining consistency with the established brand language. Iterative refinements were made to improve content flow and conversion focus.
Home Page Design
Full home page UI designed for a strong first impression
Design Approach
A full home page UI designed to create a strong first impression and communicate the brand's core offering immediately. The layout prioritises intuitive navigation, a clear value proposition, and a visual hierarchy that draws users toward key actions.
Landing Page Design
Conversion-focused design built around a single user goal
Design Strategy
A conversion-focused landing page built around a single, clear user goal. Layout decisions were driven by simplicity and directness — removing friction and guiding the visitor toward the desired action through intentional use of space, colour, and copy placement.