Digital Advertising Design
Promotional Web Banners, App Store Creatives & Sports Betting Campaigns
Project Details
About This Project
A collection of digital advertising work produced for a variety of clients in the iGaming industry. The scope covers app store creative assets, sports betting promotional galleries, and general web banner campaigns — each tailored to drive engagement and communicate targeted promotions with visual clarity and impact.
The Challenge
Each project presented its own creative constraints — from adapting messaging across multiple sports verticals and betting markets, to producing eye-catching app store visuals that compete in highly saturated discovery feeds. Consistency, speed, and adaptability across formats were essential throughout.
The Approach
AI image generation was integrated heavily into the creative workflow, particularly for producing high-quality sports and lifestyle backgrounds. This allowed for rapid concept exploration and a broader range of unique visual directions that would have been time-prohibitive through traditional methods alone. Final compositions were built and refined in Photoshop and Illustrator.
App Store Creative Refresh
A series of high-resolution app store screenshots produced for a mobile gaming client, showcasing feature highlights and promotional messaging in a vertical portrait format.
Sports Betting Campaign Gallery
AI-generated imagery was used to produce sport-specific backgrounds across football, basketball, baseball, golf, tennis and UFC, adapted into a consistent promotional banner format.
Web Banner Campaigns
A selection of promotional web banners built for various clients, showing the before-and-after relationship between the AI-generated background concept and the finished design.
Leaderboard Banner
Top-of-site banner concepts showcasing iterative design exploration, with side-by-side comparisons of alternate creative directions.
Email Banners
A collection of email banner designs produced at 600×292px, crafted to capture attention and drive click-through within targeted CRM and promotional email campaigns.